Cayan Payment Processing

A Vital Jumpstart

With a new business strategy in place, Cayan was afraid their UX might break down. So they brought us in for a look under the hood.

As their model changed from high-touch to self-service, Cayan needed their digital experience to become self-evident. ZD was asked to evaluate the current state and recommend both quick hit and far-reaching solutions.

We’ve spent thousands of hours talking with users, to the point where we can hear their voices in our heads. We’re more than happy to share what they tell us.

What We Did

  1. Immersion Workshop
    Establish business drivers, personas and key scenarios
  2. Expert Review
    Act as the user, evaluate scenarios and derive opportunities
  3. Unmoderated User Testing
    Task actual users with the same goals and hear their thoughts
  4. Sketch Design
    Bring recommendations to life as high-level concepts

What We Didn’t Do

Limit ourselves.

We didn’t let temporary constraints impede future potential. We do these reviews free from requirements, preferences or tech debt that can get in the way of the ideal.

Result

A thick deck of ideas ranging from content enhancements to an entire architectural overhaul.

“ZeroDegrees brought a wealth of best practices—along with some fresh perspectives—to their audit. They were able to quickly offer actionable solutions that we continue to implement as we improve our customer experience.” Rachel Trueblood Senior Vice President of Marketing Cayan LLC

Case Studies