As their model changed from high-touch to self-service, Cayan needed their digital experience to become self-evident. ZD was asked to evaluate the current state and recommend both quick hit and far-reaching solutions.
We’ve spent thousands of hours talking with users, to the point where we can hear their voices in our heads. We’re more than happy to share what they tell us.
What We Did
- Strategy & Research
- Discovery Immersion
- Heuristic Review
- User Testing (Unmoderated)
What We Didn’t Do
We didn’t let temporary constraints impede future potential. We do these reviews free from requirements, preferences or tech debt that can get in the way of the ideal.
A thick deck of ideas ranging from content enhancements to an entire architectural overhaul.
“ZeroDegrees brought a wealth of best practices—along with some fresh perspectives—to their audit. They were able to quickly offer actionable solutions that we continue to implement as we improve our customer experience.” Rachel Trueblood Senior Vice President of Marketing Cayan LLC