The right-fit partner for your UX challenges.

We’re ZeroDegrees.

We bring together a right-sized team led by agency principals and senior practitioners who understand your business challenges and what it takes to get the job done.

Guided by deep intellectual rigor and UX best practices, we dig deep (but just deep enough) to uncover critical insights about what drives people and how they use your technology. Then we bring strategy and design together to achieve beautiful, thoughtful results. Because when the user wins, we all win.

Magic Hands

Our Services

  • User Testing

    To get decisive, actionable findings, we let users explore without artificial restrictions. We design our prototypes to accommodate this need, as a final product would.

  • Design Studios

    Leverage the collective wisdom of your team to create breakthrough ideas through facilitated, collaborative workshops, resulting in a shared vision.

  • Segmentation Studies

    Focus on the highest-value audiences and the differences that make a difference to them. Use segmentation research to target feature investment and align roadmaps to key business metrics.

  • Content Strategy

    Message meets design in this holistic approach to content creation and execution both on your site and in user channels beyond

  • UX Audits

    Conducted by seasoned experts in the patterns of human behavior, these assessments create a tailored roadmap of suggested improvements to your user experience.

  • Design Thinking

    Infuse empathy with an iterative approach that places the needs and perspectives of the users at the forefront of the design process.

  • Personas

    Bringing your target users to life with personas that are rooted in research and crafted with strategic data and insights creates a clear voice to model.

  • Journey Maps

    The path of an experience is seldom a straight one, especially when looking to improve your user experience. Mapping that journey is a powerful way to begin.

  • Accessibility Audits

    We make accessibility easy — from the early stages of design through final development, we ensure the latest compliance standards are always top of mind.

  • Experience Strategy

    We evaluate internal perceptions, user goals and best practices to find that “special sauce” that drives an actionable roadmap for your future experience.

  • Prototypes

    If a picture is a thousand words, a high-fidelity prototype is the entire story. Bringing the user experience to life with a fully-interactive artifact is a low-cost, high-value way to iterate without the investment of code.

  • Sketches

    When it comes to bringing ideas to life, the pencil is mightier than the keyboard. And much faster.

  • Thumbnail Flows

    To create in-depth, omni-channel experiences it’s best to start small. Show the full picture — opportunities, gaps, and all — to problem-solve the right solution.

  • Responsive Design

    We design for the future on today’s devices. Every element is considered for every size display to create an ideal experience for all users.

  • Style Tiles

    Establish your visual direction with style tiles — a collection of elements meshed together to create art-direction, typography and visual hierarchy.

  • Visual Design

    Through imagery, messaging, color and typography, we deliberate over pixels, consistency, readability, contrast, accessibility and creativity.

  • Functional Specifications

    Converting your designs into well-documented specifications with functionality, flows, layout, and styles ensures that no developer has to guess what comes next.

  • In-Depth Interviews

    Climb inside the world of the user with structured interviews that bring their unique voices into the design process.

  • Taxonomy Research

    Avoid internal bias with quantitative research methods that let users create the most intuitive navigation groupings for their needs.

  • Competitive Analysis

    See where you shine, where you don’t, and how to leverage that intel to fill the most important gaps in your experience.

  • Alignment Workshops

    Bring stakeholders together through structured, facilitated sessions that establish priorities and strategies for a path forward.

  • Design Systems

    Good design will translate to a good design system — and vice versa. Build your brand with well-defined styles and components at the heart, and it will grow and breathe well.

Our Team

Our Extended Team

These fine folks help us achieve great things for our clients.

  • Velir

    • Development
    • CMS
    • Marketing

    Based in Somerville MA, Velir brings to life and supports innovative digital solutions for inspiring clients who make a difference in the world. They have a deep heritage in technology, from CMS to integrations, responsive websites to mobile apps.

  • Bowst

    • Development
    • CMS
    • Maintenance

    Bowst is a software development company in Portsmouth NH that likes to build complex applications that are easy for people to use. Their process involves setting client expectations while following an adaptive agile approach allowing them to keep customers happy and delivering on time.

  • Level Access

    • Accessibility

    On a mission to ensure that technology across the world can be made available to people of all abilities, Level Access provides digital accessibility software, services, training and expertise to organizations and institutions large, mid-sized and small.

  • Sproutward

    • SEO + SEM
    • Analytics
    • Marketing

    Sproutward is a boutique marketing consultancy that focuses on clients who are in the midst of a digital transformation. The four pillars of their work are: marketing strategy as a driver of business success, demand generation, optimization and analytics.

  • Dave Sandstedt

    • Copywriting
    • Brand Strategy

    Branding, messaging strategy, and content development that helps clients clarify their thinking, identify key messages, and tell a clear, concise, and compelling story consistently across customer touchpoints.

  • John Magnifico

    • Brand Identity
    • Creative Direction

    Magnifico is a branding & design studio based in Newburyport, MA. For over a decade, his team has helped businesses transform and grow. Magnifico’s approach is hands-on and highly collaborative with an aim to create bold brands that turn heads.

We work in:

Higher Education Financial Services Health Care Ecommerce B2B Nonprofit