Contracts365
Go with the workflow
Streamlining enterprise contract management, with a little help from AI.
When B2B sites need to be more like B2C.
In the age of digital transformation and highly-empowered consumers, B2C user experiences often set the expectations for the B2B world. By recognizing those patterns and applying them within a business context, B2B companies can differentiate themselves and build long-term customer loyalty with greater returns.
Case Studies
Vistaprint
Employee focused, for better self-service
Getting a self-service portal to market fast, to test and learn from customers in real time.
York
Bringing customer segments to life
Diving deep into customer research to create beautiful, strategy-defining personas.
CloudZero
Designing for flexibility & accessibility.
We helped a cloud cost optimization platform align with its new brand and users’ needs.
Strategy, research, design & more
Relevant Services
With a focus on reducing complexity and improving user efficiency, these services are core to our B2B engagements.
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Content Strategy
Message meets design in this holistic approach to content creation and execution both on your site and in user channels beyond
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Segmentation Studies
Focus on the highest-value audiences and the differences that make a difference to them. Use segmentation research to target feature investment and align roadmaps to key business metrics.
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In-Depth Interviews
Climb inside the world of the user with structured interviews that bring their unique voices into the design process.
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Journey Maps
The path of an experience is seldom a straight one, especially when looking to improve your user experience. Mapping that journey is a powerful way to begin.
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Taxonomy Research
Avoid internal bias with quantitative research methods that let users create the most intuitive navigation groupings for their needs.
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Experience Strategy
We evaluate internal perceptions, user goals and best practices to find that “special sauce” that drives an actionable roadmap for your future experience.
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Prototypes
If a picture is a thousand words, a high-fidelity prototype is the entire story. Bringing the user experience to life with a fully-interactive artifact is a low-cost, high-value way to iterate without the investment of code.
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Responsive Design
We design for the future on today’s devices. Every element is considered for every size display to create an ideal experience for all users.
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User Testing
To get decisive, actionable findings, we let users explore without artificial restrictions. We design our prototypes to accommodate this need, as a final product would.