Blueshift
A tasty shift to hydration & health
Inspiring behavior change to help launch a category-changing nutraceutical brand.
Helping ecommerce be a true hub of business.
Over the last decade, ecommerce has transformed from an add-on spoke on the revenue wheel to being the hub for many businesses. As the visibility has been raised, so too have the stakes. Getting it right the first time takes frictionless flows, predictive, personalized recommendations, and familiar design patterns—just for starters.
Case Studies
Blueport
The future is small
Making highly involved shopping cart experiences easy enough to work on mobile.
CruiseCritic
Complexity, Gone Away
Accommodating wildly diverse audiences to deliver the value-add content they need.
Strategy, research, design & more
Relevant Services
With a focus on streamlining cross-channel experiences and reducing friction along the way, these services are core to our ecommerce engagements.
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Design Thinking
Infuse empathy with an iterative approach that places the needs and perspectives of the users at the forefront of the design process.
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Segmentation Studies
Focus on the highest-value audiences and the differences that make a difference to them. Use segmentation research to target feature investment and align roadmaps to key business metrics.
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UX Audits
Conducted by seasoned experts in the patterns of human behavior, these assessments create a tailored roadmap of suggested improvements to your user experience.
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Personas
Bringing your target users to life with personas that are rooted in research and crafted with strategic data and insights creates a clear voice to model.
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Journey Maps
The path of an experience is seldom a straight one, especially when looking to improve your user experience. Mapping that journey is a powerful way to begin.
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Experience Strategy
We evaluate internal perceptions, user goals and best practices to find that “special sauce” that drives an actionable roadmap for your future experience.
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Design Studios
Leverage the collective wisdom of your team to create breakthrough ideas through facilitated, collaborative workshops, resulting in a shared vision.
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Responsive Design
We design for the future on today’s devices. Every element is considered for every size display to create an ideal experience for all users.
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User Testing
To get decisive, actionable findings, we let users explore without artificial restrictions. We design our prototypes to accommodate this need, as a final product would.