Babson College
Creating a clear path for every audience
New taxonomy and navigation helps prospective students get down to business.
Reimagining higher ed in an age of intense ROI pressure.
Today, higher education is under a microscope. Against a backdrop of soaring costs and an existential evaluation of ROI, education is being reevaluated, reimagined, and reinvented in every possible way—from online and hybrid learning, to skills-based and credential-focused alternatives. So it’s critical to figure out how to unlock your story, unbury information, and untangle users’ needs from entrenched modes of thinking.
Case Studies
Northeastern University
Making the ideal the reality
Getting past technical debt to make a university-wide user portal incredibly user friendly.
Penn Foster
Making wayfinding way easier
With rich contextual support, learners discover new pathway-focused career programs.
Strategy, research, design & more
Relevant Services
With a focus on facilitating organizational alignment and turning goals into tested design solutions, these services are core to our higher education engagements.
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User Testing
To get decisive, actionable findings, we let users explore without artificial restrictions. We design our prototypes to accommodate this need, as a final product would.
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Experience Strategy
We evaluate internal perceptions, user goals and best practices to find that “special sauce” that drives an actionable roadmap for your future experience.
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Alignment Workshops
Bring stakeholders together through structured, facilitated sessions that establish priorities and strategies for a path forward.
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Taxonomy Research
Avoid internal bias with quantitative research methods that let users create the most intuitive navigation groupings for their needs.
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In-Depth Interviews
Climb inside the world of the user with structured interviews that bring their unique voices into the design process.
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Journey Maps
The path of an experience is seldom a straight one, especially when looking to improve your user experience. Mapping that journey is a powerful way to begin.
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Design Studios
Leverage the collective wisdom of your team to create breakthrough ideas through facilitated, collaborative workshops, resulting in a shared vision.
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Design Systems
Good design will translate to a good design system — and vice versa. Build your brand with well-defined styles and components at the heart, and it will grow and breathe well.