Blueport Checkout Process
The future is small
For purchases the size of a truck, we created a shopping experience that fits in your pocket.
The Challenge
More and more, consumers are shopping entirely on their mobile devices. But when you’re making a big purchase—like an 8-piece sectional sofa to furnish your new den—there’s lots to consider. That makes selling furniture online an incredibly complicated business.
There are countless options to consider (sizing, color, ‘fit’ within the room) that helps inspire confidence in the purchase. There’s logistics for delivery and reverse logistics for returns. There are financing options, split payment options, and all sorts of accompanying services to make the experience truly white glove.
How can you make the shopping process smooth and seamless, without overwhelming people with a seemingly endless series of screens?
Our Approach
First we took a deep-dive into Blueport’s business. We studied different use cases. We shopped like the pickiest of purchasers. We pushed and prodded and looked at every order from every angle, in every room in the house.
We realized that all these complexities converge in the shopping cart and checkout process. Mobile shopping made the degree of difficulty even greater: there’s less space to tell the story, and the ability to present the various options to ‘build’ within the order is highly constrained.
Luckily, complex UX is where ZeroDegrees excels. We wove all those use cases and screen variations into a seamless checkout process for mobile where the vast variety of decisions had to be explained clearly while the usability stayed smooth.
We designed a platform so that Blueport’s clients could turn on all of the advanced features they needed in a mobile setting. Really complicated UX, like splitting payments, changing delivery methods on a per-item basis, applying for financing within the checkout flow, and upselling protection plans for each item in the cart in turn.
The Results
Users like Becca said it best:
“It feels very consumer forward. Much easier and more well thought out than a lot of checkout experiences I’ve had.”
“Every screen had the items and prices so that I could check my purchase on each step.”
“I liked the ability to do multiple payments. You don’t always see options for that.”
ZeroDegrees exceeded expectations on every element of the project.
They have a very smart and professional team and working with them is a pleasure.