Blueport Checkout Process

The future is small

For purchases the size of a truck, we created a shopping experience that fits in your pocket.

  • Competitive Analysis

    We study your competitors and the best practices beyond your category to establish the baseline users expect, and to find the openings that let you differentiate.

  • Usability Testing

    We ride-along as users navigate digital experiences while trying to achieve their goals. Sometimes we ask probing questions. Sometimes we just observe. Unearthing friction early costs a conversation. Catching it later could cost the business.

  • Sketches

    When it comes to bringing ideas to life, the pencil is mightier than the keyboard. And much faster.

  • Prototyping

    If a picture is a thousand words, a high-fidelity prototype is the entire story. Testing with one gets us past hypothetical reactions and into real behavior, the kind of feedback we can actually trust. With AI-assisted prototypes, we go even deeper, real data, real interactions, insight we couldn’t get any other way.

  • Responsive Design

    We design every feature and flow for every screen it could appear on. The real test isn’t the device, it’s whether every decision still makes sense no matter how someone’s viewing it.

  • Visual Design

    Through imagery, messaging, color and typography, we deliberate over pixels, consistency, readability, contrast, accessibility and creativity.

The Challenge

More and more, consumers are shopping entirely on their mobile devices. But when you’re making a big purchase—like an 8-piece sectional sofa to furnish your new den—there’s lots to consider. That makes selling furniture online an incredibly complicated business.

There are countless options to consider (sizing, color, ‘fit’ within the room) that helps inspire confidence in the purchase. There’s logistics for delivery and reverse logistics for returns. There are financing options, split payment options, and all sorts of accompanying services to make the experience truly white glove.

How can you make the shopping process smooth and seamless, without overwhelming people with a seemingly endless series of screens?

Working with limited mobile pixels and complex decision process, designs were thoughtfully constructed for efficiency
Working with limited mobile pixels and complex decision process, designs were thoughtfully constructed for efficiency

Our Approach

First we took a deep-dive into Blueport’s business. We studied different use cases. We shopped like the pickiest of purchasers. We pushed and prodded and looked at every order from every angle, in every room in the house.

We realized that all these complexities converge in the shopping cart and checkout process. Mobile shopping made the degree of difficulty even greater: there’s less space to tell the story, and the ability to present the various options to ‘build’ within the order is highly constrained.

Luckily, complex UX is where ZeroDegrees excels. We wove all those use cases and screen variations into a seamless checkout process for mobile where the vast variety of decisions had to be explained clearly while the usability stayed smooth.

We designed a platform so that Blueport’s clients could turn on all of the advanced features they needed in a mobile setting. Really complicated UX, like splitting payments, changing delivery methods on a per-item basis, applying for financing within the checkout flow, and upselling protection plans for each item in the cart in turn.

Mirroring the process of a sales associate, we streamlined the flow to the minimum required while surfacing valuable add-ons
Mirroring the process of a sales associate, we streamlined the flow to the minimum required while surfacing valuable add-ons

The Results

Users like Becca said it best:

“It feels very consumer forward. Much easier and more well thought out than a lot of checkout experiences I’ve had.”

“Every screen had the items and prices so that I could check my purchase on each step.”

“I liked the ability to do multiple payments. You don’t always see options for that.”

ZeroDegrees exceeded expectations on every element of the project.

They have a very smart and professional team and working with them is a pleasure.

Andy Wolf, President & CTO 
Blueport commerce