Experience Strategy

Our Approach

We begin where the best decisions do, with hard questions and honest answers from the people closest to the problem, so your strategy rests on evidence instead of assumptions. Our research practice pairs human expertise with AI-powered analysis, so we spend less time processing data and more time making sense of what it means.

But the highest-value moments still happen face-to-face: a room getting aligned, a candid user conversation, the instant a team sees the problem differently.

1. Set The Foundation

• Alignment Workshop

  Settle the debate before it derails the project.

  We bring stakeholders together in structured, facilitated sessions that are SWOT-like in spirit. Together we surface priorities, work through disagreement in the room and land on a shared path forward.

• Competitive Analysis

  Know where you shine, and where you don’t.

  We study your competitors and the best practices beyond your category to establish the baseline users expect, and to find the openings that let you differentiate.

2. Understand The Audience

• Segmentation Studies

  Learn who your users really are, not who you assume they are.

  We run large-scale surveys to find your highest-value audiences and learn what sets them apart. For bigger studies, AI gets us from raw data to real insight, fast.

• Journey Maps

  Map the whole path to see what’s missing, and what’s possible.

  The path of an experience is seldom a straight one. We map it stage by stage, capturing what users do, think, and feel along the way, to surface pain points and opportunities hiding in plain sight.

• Personas

  Give your strategy a face. Several, actually.

  We bring your target users to life with personas rooted in research and built on real data, so every downstream decision has a clear, consistent voice to model against.

3. Chart The Vision

• North Star Concept

  Point everyone toward the same future.

  We define a single, ambitious vision for where the experience is headed over the next 12 to 24 months. It’s grounded in your business goals and what your users and technology can actually support. The result is a clear destination the whole team can rally around before detailed work begins.

• Concept Testing

  Test the idea before it becomes a commitment.

  We build low-fidelity prototypes of key concepts and put them in front of real users to see which ideas resonate, and how to adjust them to fit both audience goals and business realities.

• Roadmapping

  Turn the vision into now, next, and later.

  We create a plan that reads like a story, not a checklist. Every piece builds on the last, until the whole becomes more than the sum of its parts.

The Output

This isn’t a vision statement that gets filed away. You get a clear, evidence-based point of view on what your experience should be: personas, journey maps, and competitive insight your team can keep using, a prioritized roadmap instead of a wish list, and a North Star Concept to rally the team, and the budget, around.

The Impact

A strategy earns its keep once the room clears: stakeholders who couldn’t agree on priorities start moving in the same direction, and the roadmap survives contact with reality. Across the clients we’ve partnered with, that shows up as much in the alignment as in the numbers.

Here’s what it did for Babson College.